Video Marketing Ideas: 9 Ways to Promote Video Content

By: | March 4th, 2023

Photo by Brooke Lark on Unsplash

In today’s digital age, video marketing has become an increasingly important part of any company’s marketing strategy. With the prevalence of video-sharing platforms like YouTube, TikTok, and Instagram, businesses have recognized the potential for video content to engage audiences and promote products or services.

The rise of video marketing can be attributed to the fact that videos have become an extremely popular form of online content. According to a survey conducted by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Additionally, the same survey found that 87% of marketers say that video has increased traffic to their website, and 80% say it has directly helped increase sales.

However, simply creating a video isn’t enough to guarantee success. In order to make sure that your video reaches the right people and achieves its intended goals, it’s important to promote your video content effectively. This is where the nine video marketing ideas come in. By utilizing these tactics, businesses can increase their video’s visibility, engagement, and overall impact on their target audience.

1. Optimize your video for search engines

When it comes to video marketing, creating a high-quality video is just the first step. Once your video is ready to be published, it’s important to ensure that it is optimized for search engines so that it can be easily discovered by your target audience. Here are a few ways to optimize your video for search engines:

  • Include relevant keywords in your video title: Your video title should be descriptive and include the main keyword(s) that people would use to search for a video like yours. Try to keep your title concise, but also make sure it accurately reflects the content of your video.
  • Write a detailed video description: The video description is an opportunity to provide additional information about your video and include more keywords that can help your video get discovered. Try to write a detailed description that includes your main keyword(s) and provides a summary of what viewers can expect from your video.
  • Add relevant tags: Tags are keywords or phrases that describe the content of your video. Make sure to add relevant tags to your video to help it get discovered by people searching for those keywords.
  • Use a descriptive video file name: Before uploading your video, make sure to rename the video file with a descriptive name that includes your main keyword(s). This can help search engines better understand the content of your video.

2. Share your video on social media

Social media is a great way to promote your video content. Share your video on all your social media channels, including Facebook, Twitter, Instagram, and LinkedIn. You can also run paid ads in the form of animated ads, live-action videos, and product videos on social media platforms to target your audience and increase views. Here are some tips to effectively share your video on social media:

  • Share your video on all relevant social media platforms: Share your video on all the social media platforms where your target audience is most active. This may include Facebook, Twitter, Instagram, LinkedIn, YouTube, or any other relevant platform.
  • Optimize your social media posts: When sharing your video on social media, make sure to include an attention-grabbing headline, a brief description of your video, relevant hashtags, and a link to your video.
  • Encourage engagement: Encourage your followers to like, comment, and share your video on social media. Engagement can help your video reach a wider audience and increase its visibility.
  • Run paid ads: Consider running paid ads on social media platforms to target your audience and increase views. Paid ads can be an effective way to reach a larger audience and promote your video to people who may not have seen it otherwise.
  • Use video-specific features: Some social media platforms, such as Instagram and TikTok, have specific features that are designed for video content. Take advantage of these features, such as Instagram Reels or TikTok’s duet feature, to create engaging video content and reach a wider audience.

3. Embed your video on your website

Embedding your video on your website can increase engagement and drive traffic to your site. Make sure your video is prominently displayed on your website and is easy to find. You can also use a video thumbnail to encourage visitors to click and watch your video. Here are some tips for effectively embedding your video on your website:

  • Choose a prominent location: Make sure your video is prominently displayed on your website, such as on your homepage, in a blog post, or on a dedicated landing page.
  • Make it easy to find: Ensure that your video is easy to find by placing it in a visible location and labeling it with a clear and descriptive title.
  • Use a video thumbnail: A video thumbnail can encourage visitors to click and watch your video. Choose an eye-catching thumbnail image that accurately represents the content of your video.
  • Optimize your video for the web: Ensure that your video is optimized for web viewing by compressing the file size and using a format that is compatible with all browsers and devices.
  • Add a call-to-action: Encourage viewers to take action after watching your video by adding a clear and compelling call-to-action, such as subscribing to your newsletter, contacting your business, or making a purchase.

4. Use the Right tool to Make promotional videos

A promo video maker tool is an excellent way to create professional-looking promotional videos for your content. These tools come with pre-made templates, royalty-free music, and stock footage, making it easy to create a promo video in minutes. With the amazing features of the tool, you can create engaging online promo videos for social media and your website without spending hours in production.

5. Email your video to your subscribers

Email marketing is still one of the most effective ways to reach your audience. Send your video to your email subscribers and include a clear call to action to encourage them to watch and share your video.

6. Collaborate with influencers

Collaborating with influencers can help you reach a larger audience and build credibility. Reach out to influencers in your industry and ask if they would be willing to share your video with their followers. In exchange, you can offer them a discount code, product samples, or a shoutout on your social media channels.

7. Run a contest or giveaway

Contests and giveaways can help generate buzz around your video and encourage people to share it. You can ask viewers to submit their own videos, tag friends on social media, or leave a comment for a chance to win a prize. Here are some tips for running a successful contest or giveaway:

  • Choose a prize that resonates with your audience: The prize you offer should be relevant to your audience and valuable enough to incentivize participation.
  • Determine the rules and entry requirements: Decide on the rules and entry requirements for your contest or giveaway. You can ask viewers to submit their own videos, tag friends on social media, or leave a comment on your video.
  • Set a clear deadline: Set a clear deadline for your contest or giveaway and communicate it to your audience to encourage participation.
  • Promote your contest or giveaway: Use social media, email marketing, and other promotional channels to spread the word about your contest or giveaway and encourage participation.
  • Follow up with winners: Once the contest or giveaway is over, make sure to follow up with the winners and deliver the prize as promised.

8. Create a series

Creating a video series can keep your audience engaged and coming back for more. Plan a series of videos around a theme or topic and release them on a regular schedule. This can help build anticipation and create a loyal following.

9. Repurpose your video content

Repurposing your video content can help you reach a wider audience and get more mileage out of your content. You can turn your video into a blog post, infographic, or social media post. You can also break your video down into shorter clips and share them on social media.


Promoting your video content is just as important as creating it. By optimizing your video for search engines, sharing it on social media, collaborating with influencers, and repurposing your content, you can reach a wider audience and drive more traffic to your website. Using a video promo maker tool like can help you create stunning promotional videos that will capture your audience’s attention and encourage them to watch and share your content.


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