Jaguar Land Rover: £15B Investment in Electric Future

By: | May 16th, 2023

Photo by Zakaria Zayane on Unsplash

The British luxury vehicles manufacturer, Jaguar Land Rover (JLR), recently announced the plans for the next five years, which will include investments of £15 billion (around $18.93 billion) in the company’s electric future and transition acceleration. The investments are focusing on vehicle programs, people skills, as well as autonomous, AI, and digital technologies. Furthermore, it was announced that the revealed facility in Halewood, UK, will be a fully-electric production plant and that the next generation of medium-sized SUV architecture will be all-electric.

According to the company’s Reimagine strategy, JLR aims to become an electric-first luxury car manufacturer by 2030 and to change the automotive industry. As said by the CEO of JLR, Adrian Mardell, “Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand. We achieved this while navigating the headwinds of the pandemic and chip shortages, and successfully ramping up production of our most profitable models to deliver profit in Q3.” He also added that “Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver to our modern luxury electric future, developing new skills, and reaffirming our commitment to be carbon net zero by 2039.

JLR also announced the first of three models under the Reimagine strategy, will be a 4-door GT Jaguar, with a maximum range of 700 kilometers (430 miles), with a price tag starting at £100,000 (around $126,200). These will be built on their own separate architecture (known as JEA) and will be revealed this year, after which sales are expected to start and 2024, and deliveries to customers in 2025.

Additionally, the Engine Manufacturing Centre in Wolverhampton, UK, will also be included in the electric future, as it will be producing electric drive units, in addition to battery packs for future JLR models. As a result, this will also be renamed “Electric Propulsion Manufacturing Centre”.


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