Face Scanning: The Key to Keep Scammers Away

By: | October 3rd, 2023

Photo by Jonas Leupe on Unsplash

With technological advancement, scammers are also revising their tactics to bypass security checks and exploit businesses for their illicit intentions. The rising number of identity theft, data breaches, and fraud are destroying companies’ reputations in this age of digitization. Firms are looking for verification solutions that offer their customers enhanced data security and privacy. This is where face scanning technology comes as a ray of hope, helping organizations keep scammers at bay while maintaining regulatory compliance.

Understanding Face Scanning Technology

Face verification is the biometric technique used to scan prospective customers’ faces to know that the clients are who they claim to be. This sophisticated technology has the capability to differentiate between every person’s distinct personality traits. Other than face verification, biometrics authentication includes fingerprinting, voice recognition, and retina scanning.

Businesses are using biometric verification methods to verify customers as it offers enhanced security. This type of recognition technology has many applications. For example, a facial scanner is integrated into smartphones to unlock devices and helps to conduct secure payments online. The user only has to scan their face, and they are good to go. The robust verification solution offers a great customer experience and builds customers’ trust in it.

What Are Different Types of Identity Theft?

Scammers are always looking for loopholes to exploit any businesses and customers’ confidential data. They are using different tactics to steal an individual’s license or ID card to fulfill their illicit intentions. Here are different types of identity theft:

Fake Identity

Scammers use self-generated IDs that actually belong to no one and are never approved by the government is a common tactic used by criminals to commit Identity fraud. The phony elements used to prepare customers’ fake documents are difficult to detect by humans. However, robust AI-powered technology, such as a facial recognition scanner, can spot fake sections and reject manipulated documents.

Ghost Identity

Scammers are becoming more smarter than average people. In the instances of ghost identity, imposters use the IDs of the deceased individual. They do this to enjoy different benefits of facial recognition, such as retirement and insurance.

Synthetic Identity

It is a hybrid identity involving ghosts and fake identities. Scammers use fake and original data to construct synthetic identities. This is one of the most significant issues in many countries, such as the US. Financial firms are witnessing cases of fake identities using abandoned kids’ or elderly IDs, damaging their reputations. The businesses suffer due to growing cases of such fraudulent activities, and they have to pay heavy fines for violating Anti Money Laundering (AML) regulations.

Understanding Face Scanning Technology 

Customer onboarding is a crucial process for every business. If the process is not performed accurately, many issues arise in the overall business operations. Thus, AI-powered facial recognition scanner is a great bet to deter identity theft in this age of widespread digitization. The verification solution eliminates the issue before it gets a chance to develop. The biometric face scan technology is evolving constantly and proves to be an effective tool to keep scammers away. Nothing is left to chance as the robust face scanning solutions are so advanced.

Face Matching

The first step in facial recognition technology is to screen potential customers that they are who they say they are. It then compares their faces to the already verified data from their ID documents. Scammers can change anyone’s ID documents, but they are unable to change anyone’s facial features or biometrics.  This technique is effective in detecting suspicious individuals or those whose faces do not match.

Liveness Detection

Scammers can not bypass the liveness detection to fulfill their illicit goals. The facial recognition process uses liveness detection to assess whether the person standing in front of the camera is genuine or a picture. This technique has the ability to check an individual’s little actions, including eye blinking and other gestures.

3D Depth Analysis

3D depth analysis works by analyzing the depth and distinct features of an individual’s face at different points. This technique leaves no chance to use a photo and bypass the security system. The reason is that face verification uses 3D depth analysis that can even examine the curves and borders of a person’s face.

Final Thoughts

The growing number of fraudulent activities in different sectors urges businesses to perform a face scan identity. Such security checks not only help firms mitigate the risk of identity theft and fraud but also help them avoid heavy fines by complying with Know Your Customer (KYC) and AML regulations. Moreover, face scanning technology offers customers with great user experience, increases their trust in such services, and helps build a positive image of the brand. 


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