In Association With Formitalia, Aston Martin Premieres Its Art of Living Luxury Lifestyle Concept

By: | July 25th, 2015

The debut of the latest Formitalia collection, created in association with Aston Martin and including a significant number of stunning new pieces fresh for 2015, comes as the British sports car maker premieres its Art of Living luxury lifestyle concept in Milan at Salone Del Mobile.

Formitalia’s latest home collection, created in association with Aston Martin, is a sleek and seductive range which has been developed to reflect the uncompromising levels of design, comfort, luxury, and performance embodied by a modern Aston Martin sports car.

Each piece in the Formitalia collection is created on bespoke frames incorporating wood, steel and carbon fiber, combined with fine leathers and wools to offer ergonomic efficiency and luxurious comfort. As with Aston Martin, the originality and character of the brand remains evident through its use of the highest quality materials and enduring love of leather.

The collection is ‘Made in Italy’, in Tuscany, and its continuing success stems from Formitalia’s exceptional craftsmanship, exacting standards, and flawless finish.

Grand Rosa Hotel hosted the Italian debut of Aston Martin’s sumptuous Art of Living exhibition. Each of the carefully selected partners collaborating with the historic British sports car brand’s luxury lifestyle range were together in the dedicated new exhibition.

Katia Bassi, Managing Director of AM Brands, explained: “Aston Martin’s design language is evident throughout each piece in the Formitalia Luxury Group collection, which clearly takes its inspiration from the Aston Martin world. The two companies’ common values of luxury and exclusivity come together perfectly in this exquisite furniture collection.

Our exciting new Art of Living concept, meanwhile, is an innovative initiative that includes a growing portfolio of luxury lifestyle goods and services made and delivered with the same care and quality that would be expected of an Aston Martin sports car.”

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