Elon Musk is ready to officially unveil the long-awaited Tesla Model 3 at the end of this month.
— Tesla Motors (@TeslaMotors) March 15, 2016
Production still won’t begin until next year at the earliest, but the announcement appears to imply we will finally get to see the Tesla Model 3, the company’s first mass-market vehicle.
The Tesla Model 3 is extremely important for the future of the company, representing its first affordable option for most people at $35,000, versus the $100,00 the Model S and Model X are listed at.
It will be interesting to see how the market responds to an affordable, all-electric Tesla, and should give us insight as to where the company is headed as a whole.