Six Trends & Innovations in the Edibles Market Taking Shape in 2023

By: | July 14th, 2023

Photo by Margo Amala on Unsplash

Food and drink products that are infused with cannabis have become very popular in recent years. A variety of edibles are available that contain substances like THC or CBD. The former is the cannabinoid that can create that “high” feeling while the latter is a cannabinoid that doesn’t have psychoactive properties but does have various therapeutic effects, such as the ability to help people relax.

Whether you enjoy delta-9 THC, delta-8, or CBD, you can find an edible to suit your preference; depending on the legality of cannabis products in your area. Furthermore, new trends and innovations in the edibles market are continuing all of the time.

So, let’s take a look at six that are taking shape in 2023.

What kinds of edibles are available?

Before we look at the current trends and innovations, let’s explore some of the most popular edibles that are available. You could try:

  • Gummies: These chewy treats come in a variety of flavors, shapes, and strengths.
  • Chocolates: Cannabis-infused chocolates offer a delicious way to indulge in a sweet treat.
  • Baked Goods: Classic favorites like brownies, cookies, and cakes are infused with cannabis for an enjoyable experience.
  • Beverages: From infused teas and coffees to sparkling waters and sodas, there is a wide range of cannabis-infused beverages available.
  • Tinctures: These are concentrated liquid extracts that can be consumed sublingually or added to food or beverages.
  • Capsules: These are easy-to-swallow capsules that provide precise dosing for those seeking convenience and discretion.

1. A Growing Demand for Healthier Options

The cannabis edibles market is seeing a surge in demand for healthier options, as consumers become more conscious about their well-being. People are looking for edibles infused with natural and organic ingredients, free from artificial additives and preservatives.

For example, companies are now introducing gluten-free and low-sugar options to cater to this health-conscious segment. Even vegan edibles are now available on the market.

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2. Microdosing

Microdosing is gaining popularity among cannabis enthusiasts who want to experience subtle effects without going overboard. This trend involves consuming small amounts of THC-infused or CBD-infused edibles to achieve a desired therapeutic effect or mood enhancement.

By offering precise dosing labels and packaging, manufacturers are catering to those seeking a customizable and controlled experience.

3. Novelty Products

The cannabis edibles market is also witnessing a rise in novelty products that appeal to consumers’ desire for unique experiences. From gummies shaped like popular cartoon characters to infused beverages that fizz or change color upon consumption, these products bring unexpected excitement and playfulness into the mix.

Manufacturers are constantly experimenting with new ideas to capture the attention of consumers seeking something fun and different.

4. Product Transparency

Consumers today place great importance on product transparency. They want to know exactly what they’re consuming and how it’s made. To address this, companies are starting to provide detailed information about the sourcing of their cannabis, manufacturing processes, and lab testing results.

By putting these details front and center on their packaging or websites, manufacturers are building trust with consumers who prioritize transparency.

5. Innovative Extraction Techniques

Innovation in extraction techniques has revolutionized the cannabis edibles market, allowing for the creation of high-quality products with precise cannabinoid profiles. Techniques like CO2 extraction and distillation have made it easier to remove unwanted compounds while retaining desired cannabinoids and terpenes.

This ensures that consumers can enjoy consistent and reliable experiences from delightful Delta-9 edibles and other types of cannabis-infused edibles.

6. Collaborations with Renowned Chefs

Lastly, to elevate the culinary experience of cannabis edibles, collaborations between cannabis companies and renowned chefs are emerging as a new trend. These collaborations bring together expertise in both cannabis infusion and culinary arts to create gourmet edible offerings that surpass traditional expectations.

By combining flavors, textures, and presentation techniques, these collaborations are challenging the perception of cannabis-infused edibles.


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