Quiksilver in Japan and the ad agency TBWA\HAKUHODO have designed the True Wetsuit for those surfers who prefer to look suave while also shredding waves.
The True Wetsuit is a real wetsuit that looks exactly like an actual suit, giving you the option of being business formal in the water.
Don’t be fooled, however, as it is clear this suit is not merely a marketing ploy.
The True Wetsuit is made from jersey neoprene and a stretchy “dryflight” fabric and will run you a hefty $2,500…
I don’t know anyone who drops that much money on a nice suit to wear to work, so getting people to cough up almost three grand to look presentable in the ocean might be a reach.
I guess we’ll find out, but Quicksilver definitely has a cool idea with this one.