Powdered Alcohol Stirs Up Controversy

By: | May 3rd, 2014

Will future liquor stores have packets of powder on the shelves instead of bottles? Photo © Palcohol

What happens when you combine alcohol with powder? You get Palcohol.

Essentially, Palcohol is made like creating flavored water with sugar packets but Palcohol creates hard liquor after mixing it with water. It’s being called the alcohol of the future and the package is so small it can fit into your pocket.

Pre-mixed powders are rumored to part of the Palcohol product line as well, with mojito, margarita, lemon drop, and cosmopolitan flavors being developed.

Palcohol has already stirred up controversy. The Alcohol and Tobacco Tax and Trade Bureau (TTB) initially approved Palcohol’s labels but then the TTB said that approval was an error. A Palcohol spokesperson said the  company would be resubmitting the labels to the TTB.

Should no other obstacles arise for Palcohol in the near future, the product is expected to be on liquor store shelves by this fall. Powdered alcohol sales should be interesting, to say the least.

Marshall Smith

Technology, engineering, and design enthusiast.

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