The Making of a Premium Beretta Shotgun is the Most Beautiful Thing Ever!

By: | July 17th, 2015

Photo by Paul Einerhand on Unsplash

As the owner of two Beretta A400 Xplor Unico Semi-Auto Shotguns, I already have a great deal of respect for the company and the craftsmanship that goes into each individual firearm.

My respect level skyrocketed after watching a beautifully shot short film by Ancarani Studio detailing every little thing that goes into making a Beretta shotgun.

Robots and humans working together in order to make a gorgeous gun is my kind of mini doc!

Below is a short explanation from Human Technology:

Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun. A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.

Marshall Smith

Technology, engineering, and design enthusiast.

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