Lexus is Working on Syncing a Car With Its Driver’s Heartbeat to Read Emotions

By: | July 26th, 2015


Lexus Australia and M&C Saatchi Australia’s creative tech division have created a conceptual project focused on connecting a car with its driver’s heartbeat.

In the video below, you will see a custom RC-F coupe that lights up and dims synonymous with the driver’s pulse.

The coupe is outfitted in electroluminescent paint that glows when hit with an electric charge so as you accelerate, and your heart starts racing, the vehicle illuminates.

The whole idea is for the car to recognize the emotions of a driver, so the body panels that are wired to a circuit board collecting data from sensors attached to the body can give off a warning of sorts should the driver be acting recklessly.

“Mapping man with machine provides an interesting investigation of control,” Ben Cooper, group innovation director of M&C Saatchi Australia, told Wired. “We think the data might show a different view of who’s really driving.”

Marshall Smith

Technology, engineering, and design enthusiast.

More articles from Industry Tap...