How Will the Events Industry Change Post-Covid?

By: | December 28th, 2021

Photo by Alena Darmel from Pexels

Every industry has had to adapt in some ways since the Covid-19 outbreak.

But the events industry has been affected more than many other sectors and it has had to rapidly implement various changes in order to remain operational.

Many of those changes look as though they are here to stay.

Protective Health Measures Will Remain

Since the arrival of Covid-19, venues all across the world have been ensuring that their cleaning regimes are taken up several notches.

Practices like cleaning surfaces regularly, providing hand cleansers, and ensuring there is adequate ventilation, have all become commonplace and they are expected to remain so even in a post-Covid world.

People have become increasingly aware of how germs are carried and they want new protective measures to be in place.

Event organizers are now including protective health measures in their planning as much as things like floor plans, catering, and budgets.

There Will Be a Further Increase in the Use of CRM Software

There has been a huge increase in event organizers using customer relationship management software in recent years because it helps to make entire events run smoothly from the planning stage to the execution stage.

But in the wake of the coronavirus, CRM for event bookings and planning has become even more popular. With the best software, you can streamline how you manage event attendees, easily track contact details and assignments, automate how you capture leads, and much more.

On-site Testing Could Become the Norm

As real-world events of all kinds start to return to normal levels, from trade shows and business meetings to concerts and wedding receptions, expect more venues to introduce on-site rapid testing.

Regardless of whether there is legislation in place or not, on-site testing for Covid-19 and other infectious diseases looks likely to become the norm.

Introducing testing for attendees can be beneficial to organizers planning events. For example, at the moment there is a lot of hesitancy about attending events. When people know on-site testing is being carried out at venues, they will feel safer and are more likely to book tickets.

Expect an Increase in Hybrid Events

With lockdowns imposed, more and more event planners turned to virtual events during the Covid-19 pandemic.

While no one is predicting that virtual online events will replace live events entirely, most industry experts agree there will be a dramatic increase in online events in the next few years.

More than anything, hybrid events look like they will be the future. By putting on hybrid events, which take place both live and online, event organizers can host events that cross borders, thereby extending their customer reach and increasing ticket sales.

There Will Be an Increase in Flexible Ticketing Options

Many event planners have started introducing more flexible ticketing options for events during the Covid era, due to attendees being unable to attend because of illness, last-minute legal restrictions on the number of people that can attend, and people needing to self-isolate.

And with the transition to more hybrid events and changes in live events, organizers will need to begin introducing even more flexible tickets.

More Micro-events Are Likely

Even though larger events will be more profitable than smaller events, due to the number of people that are able to attend, small events can be a more rewarding and enriching experience for guests.

Event organizers have been learning about that during the Covid-19 pandemic due to limitations on numbers for many events.

While small events that host, say, only fifty people will not be as financially profitable or offer the same networking opportunities that larger events do, they can play important roles in the portfolios of venues and event organizers.

So, do not be surprised if micro-events are here to stay.


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