Gillette Engineers High-End Razor to Encourage Men to Lose the Beard

By: | May 10th, 2014

Proctor and Gamble revealed in January that razor sales were down because of a secular decline in facial shaving.

Seeking to reverse this trend, P&G is getting ready to release a new high-end Gillette razor that features a swiveling-ball hinge that enables the blade to pivot easier.

Gillette’s ProGlide Flexball is said to cut hairs 23 microns shorter and miss 20% fewer hairs, but the real questions remain…

Does anyone care and will the Flexball revolutionize shaving as Gillette envisions?

Learn more in the video below and see if the new razor sparks your interest:

Marshall Smith

Technology, engineering, and design enthusiast.

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