Whoever thought of installing 360° cameras on top of Formula E cars is a genius!
When it comes to a new sport looking to gain traction and establish a fan base, some type of innovation and unique marketing is required.
The 360° cameras are an awesome addition to Formula E because they allow viewers to enjoy highlights in mesmerizing 360 degrees while also setting the table for live, full races in 360° in the future.
The Formula E highlights below are from the Buenos Aires race, capable of being viewed on a mobile device, desktop, or laptop.
In my opinion, this is a step in the right direction for Formula E as the sport continues to give fans incredible access and never-before-seen views of fast-paced racing, ultimately differentiating itself from its competitors.
From Formula E:
In a world first, Formula E’s race highlights from Buenos Aires can be presented to you in 360 degrees! On a mobile device just tilt or use your finger to swipe around. On a desktop or laptop, click and drag! You can watch overtakes and spins, experience the DS Virgin garage as Sam Bird wins the race, and see the podium celebrations from the press pit as Sam, Sebastien Buemi and Lucas di Grassi spray the champers…
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