Drones Deliver a Coke and a Smile to Singapore Workers

By: | May 16th, 2014

Much of Singapore’s economy relies on over 1 million low-wage foreign laborers from the likes of China, India, and Bangladesh.

These migrant workers are subject to tough working conditions and long hours typically revolving around construction and manufacturing jobs for merely $1.60 an hour.

In an effort to provide some of these workers with a bit of a pick-me-up, Coca-Cola partnered with a non-profit organization called the Singapore Kindness Movement in order to thank the workers for all their hard work.

Coca-Cola requested Singaporeans takes pictures with signs showing gratitude to the workers for all they have done to help build their city, then attached the photos to cans of Coke and enlisted a drone to send the thank you packages to more than 2,500 workers.

Ad agency Ogily & Mather Singapore caught the wonderful footage on video of workers receiving a special thanks and cold beverage to brighten up their day!

Marshall Smith

Technology, engineering, and design enthusiast.

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