Coca-Cola Creates Mini-Me 3D Printed Versions Of Fans

By: | March 6th, 2014

Coca-Cola consumers in Israel were recently a part of a clever marketing campaign using consumers. The brand known for stressing personal relationships with its fans encouraged “mini-me” 3D versions of people via a mobile app and 3D printing.

Coca-Cola set up a 360 degree scanner in the company’s main Israeli factory and printed miniature figurines of those who won a previous contest. The “mini-me” characters were made of colored sandstone and used to promote Coca-Cola’s new mini-sized bottles.

Marshall Smith

Technology, engineering, and design enthusiast.

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