Bouts of choking smog enveloping major cities in China have resulted in a desperate bid by its residents to improve the air they breathe.
People are finding clean air by ordering bottled fresh air from Canada.
Vitality Air, a Canadian start-up company is selling bottled fresh air from the Rocky Mountains to Chinese customers. Vitality Air was founded last year and started selling fresh air in China just two months ago. But within this short period of time, China has already become its main market. It sold the first shipment of 500 bottles of fresh air in just four days.
Depending on the size of the canister, one canister of pure air could cost up to $20.
Vitality Air sells a 7.7-liter can of fresh air taken from Banff National Park in the majestic Rocky Mountains for roughly $17, which is around 50 times more expensive than a bottle of mineral water in China.
A joke turned into a lucrative business plan.
The startup’s co-founder Moses Lam admits that they started selling air as a joke when they sold a sealed plastic bag of fresh air on eBay for 99 cents. But what they started as a joke has now turned into a lucrative business opportunity.