Coke recently announced an experiment in China revolving around making soda more musical.
After teaming up with ad agency Isobar, all Coca-Cola labels now feature “musicons”, a scannable code contaiing song soundbites that users can share by using the popular Chinese messaging app, WeChat.
The main goal according to Coke is to rival emoticons through music, essentially having people send quick music clips to each other to express how their emotions in a unique way.
