Automation in the Real Estate Industry: How it Works

By: | June 22nd, 2020

Image by Gerd Altmann from Pixabay

Being able to automate integral aspects of how an industry functions can lead to cost savings and improved productivity, both of which are especially valuable in the world of real estate.

Automation in this context is evolving at the moment, so here is a quick look at how the main aspects work to get you up to speed with the rapid progress that is being made.

Transaction Management Software

With the correct software it is now possible to manage complex real estate transactions without the usual headaches and hiccups.

Most importantly, digital solutions to long standing problems mean that it’s possible to keep all vital pieces of paperwork in one place and make sure that they are processed in a timely manner, rather than leavingĀ  agents and the parties they represent overwhelmed.

Automating tasks, setting reminders and creating a place to keep key paperwork all sounds good, with the power of cloud computing making real estate transaction management software scalable, flexible and agile. The cloud also allows for an impressive level of customization, with users able to set specific checklists and parameters for the unique transactions they may be responsible for. This helps to explain the growth in IT spending that is still being experienced across the industry.


Of course in order to reach the point at which transactions can take place, it is necessary for real estate agents and organizations to actually attract buyers and sellers and generate the opportunities needed to stimulate activity.

This is where the automation of marketing is increasing its influence at the moment. Today it is possible to carefully orchestrate campaigns across multiple platforms including SMS, email and social media while also allowing for a degree of personalization so that the messaging is relevant to the needs and expectations of individuals.

In addition, automation is not just available for in-office work, but also for agents on the move. Prospective leads can be synchronized across a range of devices, including smartphones and tablets, so that it is easier to chase up on initial interest and follow potentially valuable trails to their conclusion, without being tethered to a desk.

Even the tracking of important dates can be automated, meaning that past clients can be contacted at opportune moments further down the line to rekindle the relationship they have with your organization and perhaps lead to interactions in the future.


In real estate, the process of inspecting properties and making sure that all the boxes are ticked during this tricky juggling act can be particularly taxing. Thankfully platforms such as Spectora have been introduced to expedite this through automation.

From cataloguing assets to noting deficiencies, recording the layout and beyond, such software empowers agents and lets them make better use of their time each day.

Once again it is worth mentioning that automation and on-the-go access to real estate software goes hand in hand with cloud computing. Working in this industry has never been more dynamic as a result.


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