Whatever kind of technology website you are setting up, you need to ensure the site is optimized for both usability and user experience. By incorporating UX design elements into the website design, you can make sure more people enjoy interacting with the site and return again and again. So, check out the following 5 UX guidelines for your technology website.
1. Make the Design Simple
If you add unnecessary non-functional design elements to your website, you will make it more challenging for visitors to accomplish the tasks they need to complete, such as performing calls-to-action or gaining specific pieces of information. The more straightforward your site is, the simpler it will be for people to use. Simplicity, in UX terms, covers website elements such as:
- Colors: It is recommended you use no more than five different colors in your design.
- Graphics: Limit your use of graphics for users who are completing specific tasks and actions, and do not overload your website with unnecessary imagery.
- Typefaces: It is recommended you use no more than three different typefaces throughout your web pages, and the fonts you choose must be legible. Avoid fancy typefaces that are hard to read.
2. Make the Design Easily Navigable
Any website design needs to make a visitor’s journey straightforward. That means users should be able to arrive on your site and not have to extensively-think about where they are going to click next.
By using an intuitive navigation design, users can get from one point to another very simply. UX designers will create easy navigation by keeping the structure of your primary navigation simple, using things like search boxes, and breadcrumbs on each page so that visitors are aware of their navigation trail.
To ensure your technology website is easily navigable, and conforms to all the other UX guidelines, hire a professional UX design company. In addition to helping with UX and UI design, a team of professional website designers can help you with things like branding, development, and digital strategy.
3. Use a Visual Hierarchy
The content of your technology website does not only need to be simple. It also needs to be used in a visual hierarchy. That means visitors naturally gravitate towards the most crucial content first.
By using UX design principles, visitors will be able to navigate and complete desired actions in a way that feels completely natural. Creating a visual hierarchy involves adjusting the position, size, and color of certain elements so that visitors encounter those elements before the rest of your content.
4. Make the Design Accessible
People are accessing apps and websites on their smartphones and mobile devices more than other devices these days. Therefore, your technology website must be compatible with different devices, as well as different operating systems and browsers. That can mean incorporating low-level accessibility features, such as adding alt-text to every image on your website, as well as high-level accessibility features, such as incorporating a responsive design.
A responsive website automatically resizes and reshuffles content to fit the dimensions of the device being used to access the website. Having a website that looks good and functions well on every type of device is crucial if you want to attract users to your site.
5. Conduct User-testing
You may have incorporated all the right UX design elements for your technology website. But until you get actual people to try your site out, you cannot be sure whether it has been designed as perfectly as you think. So, conduct user testing and gather feedback. You can then make any alterations based on what you have learned.