Toymaker Mattel is going to put a magic wand in the hands of kids. Kids can now use their creativity to make their own toys.
At a recent toy fair that took place in Manhattan, Mattel announced that it’s going to release an affordable $300 3D printer, “ThingMaker,” to the market, which will allow kids to design and make their own toys at home.
Mattel has made 3D printing simple enough for mainstream consumers and is the first one to bring the design and creation process together in such an easy format. You can design toys using the ThingMaker design app, which Mattel developed in collaboration with Autodesk.
Senior Director of Mattel, Aslan Appleman, said, “In today’s digital age, it’s more important than ever for families to transcend the digital world and make their ideas real. ThingMaker pushes the boundaries of imaginative play, giving families countless ways to customize their toys and let their creativity run wild.”