We have found that real customer success stories resonate with other companies, and typically lead to increased business.
Stories are remembered up to 22 times more than facts alone.
Studies show that a story is more likely to persuade, and when data and story are used together, your message will resonate and move your target audience to action.
- Please take a look at a few previous IndustryTap Newsletters:
- Volume 26
- Volume 42
- Volume 83
- Volume 112
With feedback from advertisers and readers we have developed a more Industry focused offering for companies and readers that want a more targeted news and application stories. How will the Industry Tap Focus be Different?
- Industry News Stories will be related to the industry FOCUS for the newsletter. E.g. Bearings or Pumps or Aerospace
- Application Stories. We will feature application stories from companies only on the focus industry.
- Industry Tap Categories. On the IndustryTap website we will categorize FOCUS stories into a specific category.
The first IndustryTap FOCUS Newsletter is scheduled for July 15th 2014.
The industry we will focus on is ‘BEARINGS‘.
The Image on the right is a preliminary newsletter layout.
The FOCUS newsletter will comprise of 3 sections:
- Industry News: 4 Industry Related News Stories.
- Application Stories: 8 Sponsored Application Stories. Product Category Exclusivity
- Product Announcements: 6 Product Announcements.
At IndustryTap we help you tell your story in a way that communicates your message to our FOCUSED industrial audience.