Nescafé Brings Pop-Up Coffee Mugs to French Newspapers

By: | July 24th, 2014

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In an innovative marketing effort, Nescafé inserted paper pop-up coffee mugs in newspapers in France in hopes that the company’s sturdy cups would encourage people to drink coffee together.

Called the “pop-up café”, the ad was a huge hit. How heartwarming.

Check out the video:

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