Google and Apple are working to turn car dashboards into “smart” dashboards, fully equipped with apps, navigation and music and capable of running off their own mobile operating systems.
Audi and Google have collaborated to build a smart dashboard which runs off the Android operating system and will be unveiled to the public next week.
Of course, Apple represents a major competitor for Google, having already inked deals with Mercedes, BMW, Daimler and Honda to enter the smart dashboard market utilizing iOS.
While Google is using embedded electronics to run Android natively, Apple is taking a different approach by establishing the iPhone as the nucleus of the system.
The ability for the iPhone to connect with the speakers, microphone and screen inside of a car with the functionality of Siri makes Apple’s approach intriguing considering how Siri can take care of a wide range of tasks through voice control.
Both companies are hoping smart dashboards will provide a more safe and efficient alternative to modern dashboards, while revolutionizing how we interact with our vehicles.