How Did Apple Learn About Fitness for Its New Apple Watch? The Company’s Employees!

By: | March 22nd, 2015

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It seems like everyone has been anticipating the release of the Apple Watch forever now, which will come equipped with some awesome health and fitness features.

How did Apple go about obtaining all the fitness data they needed for the company’s latest product?

Well, they had their employees exercise extensively for about two years in a secret workout lab, full of volunteers and sensors “worth millions of dollars”.

The facility itself looks like a normal gym, besides all the people wearing masks, but the equipment is just regular ole workout equipment. However, unbeknownst to the employees, their every move in the gym was being tracked and recorded to create the ultimate watch with their discoveries.

Of course, the employees knew they were being tracked for use in some kind of wearable or electronic device, but not THE Apple Watch.

Apple even used “climate chambers,” which are exactly what they sound like, in order to see performance across a wide range of environments.

“I think we’ve amassed already what may be one of the world’s largest pieces of data on fitness, and our view is we’re just beginning,” said senior Apple executive Jeff Williams.

We’ll see just how awesome Apple’s fitness data is when the Apple Watch is released on April 24th.

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