A 68-Story Beyoncé Skyscraper is Being Built in Melbourne’s Central Business District!

By: | July 9th, 2015

Just when you thought this world couldn’t get any weirder and Beyoncé any more popular, she gets her own skyscrapers inspired by her likeness.

The new 68-story Beyoncé skyscraper will be constructed in the central business district of Melbourne, Australia and the craziest part about the whole thing is… The structure moves!

The Australian architecture studio Elenberg Fraser named the new building Premiere Tower but have no qualms about expressing the relevance to Beyoncé.

“For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic,” said the architects in a statement. “We’re going to trust you’ve seen the music video for Beyoncé’s ‘Ghost.’”

The Premiere Tower bulges and bends in certain spaces to maximize efficiency, thanks to its twisting design being developed using parametric modeling.

So while the idea of a gigantic skyscraper being inspired by Beyoncé might sound like a joke, parametric modeling, which uses a computer-aided process that utilizes algorithms to produce optimized and often unusual shapes based on specific design parameters, is not.

More from the firm:

“The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements.”

I, for one, cannot wait to see the finished version of this Beyoncé Skyscraper. It is definitely intriguing and its construction will be something to follow moving forward.

Marshall Smith

Technology, engineering, and design enthusiast.

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